The run up to Christmas is crucial to the financial performance of many firms. I have recently written about how one high profile local business is planning for both seasonal and overall business growth in my Game Changer column for the Trinity Group.
Three years ago I wrote about Highgrove Enterprises, the Tetbury-based commercial operation His Royal Highness The Prince of Wales created to generate income for his Charitable Foundation.
The Prince of Wales has long been associated with charitable work, organic and sustainable principles, and safeguarding traditional British crafts and techniques. In the last 35 years he has also transformed the grounds at his Highgrove home, near Tetbury, into some of the most inspired and innovative gardens in the United Kingdom.
With her specialist retailing knowledge, experience of working within charities and exposure to historic houses and gardens, Christine Prescott, CEO, has built a retail footprint for many of the products and traditions championed by The Prince of Wales.
Chris, supported by her senior management team, has greatly expanded the retail operation to maximise returns at Christmas. New product lines and themes have been successfully launched this season at Clarence House. An expanded Christmas Shop and restaurant at Highgrove opens from Wednesday 23rd November to Friday 16th December. Its shopping experience is a high spot in the festive calendar, promising a special experience and the opportunity to find unique gifts for friends and family.
This year, Highgrove Enterprises has gone much further and invested in ‘pop-up’ shops. A key feature of its business plan, new shops have been opened at Cribbs Causeway in Bristol and more recently, in the St David’s Shopping Centre in Cardiff. Sales of ‘Gift in a Box’ with its tour of the gardens followed by a Champagne Afternoon Tea are at an all-time high, continuing to provide much needed income for The Prince’s Charitable Foundation
Finally, Highgrove Enterprises is leveraging its excellent license relationship with Fortnum & Mason and is selling its food range alongside the latter’s at Mitsukoshi stores throughout Japan.
All of these innovative initiatives are a game changer for the business. But, Chris is the first to realise that she cannot do it on her own and continues to recruit and invest in a senior management team and support staff.
As your thoughts turn towards the festive season, please do consider visiting Highgrove and supporting The Prince’s Charities either from a corporate perspective or from a personal one. Business people and families alike will enjoy what is on offer. Tickets can be booked on the Highgrove website at highgrovegardens.com.
QuoLux is bring over 80 LEAD Alumni, delegates and their families to Highgrove this week to enjoy the experience.