Good Dividends: In practice

Pukka was among the first cohort of businesses in the UK to be certified as B Corp, in 2016. 

Sebastian Pole, Pukka’s co-founder says: “Tim Westwell and I made a commitment right from the start to be true to our purpose, an organisation which gives something back to everyone it touches.  

Our business model was, therefore, built around doing things the right way. Our membership of B Corp means no matter how big we grow, this commitment will never be lost. 

Pukka is now rigorously assessed on the mission that it was founded on: to connect people, plants and planet through the incredible power of organic and fairly traded herbs.” 

Pukka scored 93 out of 120 in its first B Corp assessment, a great first timer result. The performance standards B Corps meet are comprehensive, transparent and verified. They measure a company’s impact on all its stakeholders (such as workers, suppliers, community, customers and the environment).  

The score recognises the hard work Pukka has done to pioneer new ways to ensure that it’s making a genuine contribution to global equality, poverty and the environment.  

  1. All Pukka’s teas are now certified through a new scheme called ‘Fair for Life’. It guarantees that everyone who Pukka touches, from crop to cup across the globe, is treated fairly, equitably and transparently. 

  1. Pukka is working with FairWild guaranteeing that the plants used from the wild have been harvested in a sustainable way and that the collectors have been paid fairly for their work. 

  1. 100% of the herbs sourced for Pukka’s teas and wellbeing supplements are certified organic by the Soil Association. 

  1. And, as a member of 1% for the Planet, Pukka gives 1% of its turnover to support environmental causes. 

 This article first appeared in the QuoLux Leading magazine, Issue 1, April 2017.

 

  • 2,000+ Certified B Corporations 

  • From more than 130 industries 

  • Across 50 countries  

  • Globally, B Corps have combined revenues of $29bn+ 

  • That’s similar to a mid-sized country (example).  

  • Pukka became the 102nd B Corp in the UK 

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